5 Tips for Marketing Your Service-Based Business

With so much attention being paid to marketing new products, entrepreneurs building service businesses may feel overlooked. The truth is, marketing a service can be tricky. For some companies, success depends on creating a bundled offering that includes the features customers or clients want most. For others, it’s all about Continue reading

Research: Why 70 Percent of Employees Aren’t Working to Their Full Potential Comes Down to 1 Simple Reason

According to Gallup research, an astounding 70 percent of U.S. employees are not showing up to work fully committed to deliver their best performance. Adding insult to injury, 52 percent of those workers are basically sleepwalking through their day, and 18 percent of them are busy acting out their unhappiness.

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Local Business Marketing: It’s Time To Rethink Word Of Mouth

How comfortable would you feel if your entire Google search history was suddenly made public to your friends and family? You’d probably be somewhere on the spectrum of slightly uncomfortable and completely mortified.

During my time working in the search industry, part of my job entailed conducting in-depth research on how people search Continue reading

5 Surprising Ways to Keep Your Employees Happy

As a leader, you’ve proven your ability to deliver for your company. Whether it’s generating incredible sales numbers, finding beneficial financing, crafting a clear strategic vision, or creating an effective marketing campaign, you’ve shown that you can contribute to revenue and growth. The other critical piece of your role is managing your team, which might not be something you learned about in school or at previous jobs.

Some of managing a team comes down to common sense, but what Continue reading

5 Free Tools That Make Graphic Design Easy for Small Business Owners

Graphic design is one of the most important elements to a small business owner’s branding strategy, yet it’s often taken for granted. Everything from marketing emails to web design to social media posts need to incorporate elements of design and help to mold the image of your business.

Statistically speaking – bad graphic design can Continue reading

2017 Just Set the All-Time Record for Store Closings

Since January 1, retailers have announced plans to shutter more than 6,700 stores in the U.S., according to Fung Global Retail & Technology, a retail think tank.

That beats the previous all-time high of 6,163 store closings, which hit in 2008 amid the financial meltdown, according to Credit Suisse.

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A Balanced & Honest Look at Why You Should Shop Local

We opened our accounting firm with a very specific goal of lending our help to small businesses. As someone who really didn’t give a second thought about whether or not I was spending my own dollars locally, I can tell you that now having a number of personal relationships with local owners, it has become increasingly important to me. I’ve observed their own love for their communities, and perhaps even a stronger example of Continue reading

A Small Business Owner is Helping Those in Need Land a Job

Along with his father and brother, BJ Stringham helps run his family’s suit business, Utah Woolen Mills. To him, success within your business equates to success in your community. So, he started Suited For Good which so far has helped transform 170 men and women with a custom suit in order to assist them in landing that perfect job.  Watch the video Continue reading

A Beginners Guide into How the Stock Exchange Works

What are stocks and why do they exist? Every day in the news we hear about the stock exchange, stocks, and money moving around the globe. Still, a lot of people have no idea why we have stock markets at all because the topic is usually very dry.

This is a short video about the basics of Continue reading