As a small business owner, you might be shying away from paid online advertising in fear of it taking a large chunk out of your budget. Facebook, however, provides a business tool for companies of every size and industry, with Continue reading
Small business owners wear a lot of hats, including the one of Accountant, Customer Service Specialist, and Product Manager. So, they might not always have the time to put on the “marketer’s hat”. While mom-and-pop shops should definitely focus on delivering that amazing Continue reading
There’s a basic strategy that grows every business. If you have been in business for any amount of time, you know that you need lead generation, a customer base, and a way to consistently get in front of your potential audience. Businesses fail when there is no Continue reading
With so much attention being paid to marketing new products, entrepreneurs building service businesses may feel overlooked. The truth is, marketing a service can be tricky. For some companies, success depends on creating a bundled offering that includes the features customers or clients want most. For others, it’s all about Continue reading
How comfortable would you feel if your entire Google search history was suddenly made public to your friends and family? You’d probably be somewhere on the spectrum of slightly uncomfortable and completely mortified.
During my time working in the search industry, part of my job entailed conducting in-depth research on how people search Continue reading