Monthly Archives: December 2017

5 Tips for Marketing Your Service-Based Business

With so much attention being paid to marketing new products, entrepreneurs building service businesses may feel overlooked. The truth is, marketing a service can be tricky. For some companies, success depends on creating a bundled offering that includes the features customers or clients want most. For others, it’s all about […]

2017-12-27T17:49:44+00:00December 27th, 2017|Uncategorized|

Research: Why 70 Percent of Employees Aren’t Working to Their Full Potential Comes Down to 1 Simple Reason

According to Gallup research, an astounding 70 percent of U.S. employees are not showing up to work fully committed to deliver their best performance. Adding insult to injury, 52 percent of those workers are basically sleepwalking through their day, and 18 percent of them are busy acting out their unhappiness. […]

2017-12-08T20:21:37+00:00December 8th, 2017|Uncategorized|

Local Business Marketing: It’s Time To Rethink Word Of Mouth

How comfortable would you feel if your entire Google search history was suddenly made public to your friends and family? You’d probably be somewhere on the spectrum of slightly uncomfortable and completely mortified. During my time working in the search industry, part of my job entailed conducting in-depth research on how people search […]

2017-12-06T21:15:11+00:00December 6th, 2017|Uncategorized|