Category Archives: Business Strategy

Is It Time To Raise Your Prices?

Are you braver than Amazon?

Amazon made news in April when the e-commerce giant announced plans to raise the price of its annual Prime membership to $119, up from $99. A $20 annual increase works out to less than $2 a month, which certainly isn’t much, especially when you consider that it Continue reading

5 Examples of Small Businesses Killing It With Facebook Ads

As a small business owner, you might be shying away from paid online advertising in fear of it taking a large chunk out of your budget. Facebook, however, provides a business tool for companies of every size and industry, with Continue reading

Extra! Extra! How To Get Press Coverage For Your Small Business

Small business owners wear a lot of hats, including the one of Accountant, Customer Service Specialist, and Product Manager. So, they might not always have the time to put on the “marketer’s hat”. While mom-and-pop shops should definitely focus on delivering that amazing Continue reading